ElbetelFisha
Marketer and creative director in Addis Ababa, building campaigns for brands at home and clients in the US. Strategy, culture and creativity, all getting along.
Marketing specialist
Creative director
Comms
Account executive
ATL · BTL · TTL
Bold ideas, meaningful brands.
I'm a marketing specialist fuelled by bold ideas, meaningful brands and the occasional Amelie-ring adventure. Over four-plus years I've worked with international companies, US-based personal brands, creative agencies, NGOs and local businesses across tech, mobility, consumer goods and entertainment.
I've worn many hats, by choice, so I understand how ideas are sold: as products, services, stories or feelings. Outside the 9–5 I host a career podcast, because I believe work should feel like purpose, not punishment.
- Brand strategy
- Campaign management
- Market entry & localization
- Influencer marketing
- Events & PR
- Impact communications
- Partnerships & BD
- Content & newsletters
- Copywriting
- Performance analysis
Pull a record off the shelf.
Nineteen projects: launches, nonprofits, podcasts, films and personal brands across the Atlantic. Hover to peek, drag or use the arrows to flip, and read the liner notes below.
The Campaigner. Fitting, for someone who runs campaigns.
My personality type explains a lot about how I work. Here's what it looks like on a brief.
Ideas first, then more ideas
Concepting is my favourite part. I bring a pile of directions to every brief, and the strategy to pick the one that will actually land.
People are the medium
Influencers, scouts, ambassadors, podcast guests, ministers at a launch. I love a room full of people and I'm good at getting them moving in one direction.
Purpose over punishment
Youth, careers, NGOs, donors. I do my best work when the work means something, and I make sure the audience can feel that too.
Many hats, by choice
Strategy, copy, casting, events, newsletters, business development. Knowing every seat at the table makes me better at running it.
The receipts.
- 10K+podcast subscribers in 8–9 months on Afripodcast
- 6,562Yango app installs at a €0.85 blended eCPI during launch
- 2.97MFacebook reach for Yango, up 148.5% month on month
- 20–30Kaverage views per podcast episode, up from about 1–2K
- 2,064installs from the field promoter program I helped optimize
- 158K+views and impressions for EDTF in eight weeks, mostly from new audiences
How a campaign happens.
The same four moves, whether it's a billboard in Addis or a newsletter going out to a US audience.
- 1
Discovery & research
Who's the audience, what do they already believe, and where does the brand fit into their day?
- 2
Strategy & concept
One clear idea, the channels it lives on (above, below or through the line) and the voice it speaks in.
- 3
Execution & management
Briefs, casting, vendors, influencers, scouts, launch day. I'm on the ground making it real.
- 4
Reporting & growth
What worked, what didn't, and what we do next time. Numbers in, sharper campaign out.
The path so far.
- Creative directorYaltopia & EDTF, Addis Ababa
- Marketing & communications specialist leadYouthopians
- Virtual marketing assistantCRDLE, US-based clients
- Podcast hostAfripodcast by Afriwork
- Local marketing managerYango Group, Addis Ababa
- Digital marketing managerJendi Leather Products
- Digital marketerAfriwork
- Digital marketerZayRide
- Talent, marketing & communicationsAIESEC in Ethiopia and Middle East & Africa
Leadership
- Partnership directorRotaract Club of Addis Ababa
- PR vice presidentAddis Ababa Toastmasters Club
Volunteering
- Busara Championship2022 – now
- Red Cross2018
- Youth for Christ2018
- Care Epilepsy Ethiopia2017
I can tell you the rest in person :)
Launching in Ethiopia, growing a personal brand, or telling a story donors can see? Let's make cool things happen.
Your friendly marketer. Addis Ababa, working everywhere.